New ways to stay fab after 40

Skin changes throughout our life, and rather than stick with the same skincare routine it’s wise to rethink it around each decade to keep skin looking healthily radiant.

Each stage of life brings different joys and challenges. In anthroposophic medicine and Weleda’s philosophy those stages are viewed in seven-year cycles that change us physically - including our skin - but also psychologically and emotionally, with years adding experience, awareness and spirituality.

Our early 40s is the time we often start reflecting on our life experiences, many of us for instance start researching our family trees. It’s also a period for personal change, maybe more freedom, particularly for parents whose children become more independent. For women approaching 50 many report less stressing about the small stuff, and enjoying the wealth of experience they’ve gained.

Skin, too, goes through changes. But after 40 a woman’s beauty doesn’t solely depend on the condition of her skin, it shines through from an inner beauty that grows as we become more confident, perceptive, savvy. Our skin doesn’t have to reveal our age as defined in years; instead it can radiate with the vitality we feel within.

Our skin does need additional nourishment in our 40s and 50s though. Skin cell renewal and regeneration takes longer than in our 30s. Our peripheral circulation decreases so it becomes harder for inner nourishment to reach the epidermis. Skin becomes drier and more sensitive to irritation, so we need to work with those changes and rethink our skincare routine.

Weleda specialises in skincare ranges to suit different life stages, and the new Pomegranate range has been specially formulated to meet our skin’s needs in our 40s and 50s. By supporting the skin with the powerful nutrients from pomegranate, regular use can reduce the appearance of wrinkles, help firm the skin, deeply moisturise, improve elasticity and smooth skin tone.

The natural fragrance has been designed to hit a sophisticated note, subtly sensual, feminine and warming. Essential oil of davana lends an exotic, oriental character, together with mellow base notes of sandalwood and neroli.